UPPITY STUFF

Let’s face it, you’d rather be posting a heavily filtered picture of your kid playing soccer to Instagram than watching your kid actually play soccer. Posting a picture to Instagram turns a mundane event like watching Skyler, Mercedes, or Kennedy stumble around in the freezing rain for an hour into an opportunity for us to get validation. We’ve taken that annoying event and turned it into something meaningful. Now the kid’s soccer match is about the parent. There’s value in that, isn’t there? (Asking for a friend.)